What is a Unique Selling Proposition? The Entrepreneur.com encyclopaedia defines a USP as: “The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.” Your unique selling proposition is what makes your business different from everyone else in your market.…

What do you want to be known for?   Regardless of your niche, you need to be known for ONE thing… something your are THE go to authority at.   Mine, for example is sales, but I have niched even further.  I work with heart centred business owners and coaches to package their services, charge their worth and sell without ever having to discount. I am very passionate about this and you will see in my messaging and in all my communication I put out there.…

So, what is a positive buying experience? Firstly let us define what the buying experience is. “How your target clients perceive the experience of buying a product or service in your market” The potential clients experience begins with their very first encounter with you.  It could be through a social media post, a paid ad, a podcast…

If you can position yourself as someone who is knowledgeable on a certain topic in your field, you have a much better chance of  attracting clients. Here are 5 tips:-   Hire a coach or mentor to help you A coach will help you create a strategy to position you as an expert at your offer.  Once you have a plan…

There’s nobody quite like you. Never forget that you are an integral part of your business. After all, it’s you who came up with all the fantastic, innovative ideas, and you’re the one who represents your business and gives it an identity. Human beings are highly complex, amazing creatures. The flow of positive energy increases…

Are you charging what you’re worth? It breaks my heart when I see talented business women who are strugging with charging their worth!  Discounting their services has become normal as they are so fearful that their potential client will choose the “cheaper” competition over them.  Does this sound familiar? If so, fear not, you’re definitely…

Here at Satnat, we have witnessed a few of our friends and relatives transition to selling their products and advertising their services online – sometimes only on Instagram. Need some specific examples here of the above – are they passion projects? If so, will link nicely into your next point. I’d like to invite you…

Transitioning online and having to revise your sales process can be tedious, but for every business with a canny entrepreneur at the helm, there is always a path ahead. Actions such as taking photos of your products, redesigning your website, or partnering with a courier service are easily achieved if there are clear, sensible steps…

COVID-19 has undoubtedly changed the world, our lives, and the ways in which we make a living. The pandemic has put many businesses in extremely challenging situations, especially those that require in-person contact and foot traffic. Having said that, many businesses have adjusted to the “new normal” in amazing fashion. From drive-through coffee places to…

What is it?  Is your Customer Journey not aligned? And what can you do about it? No one wants a cutomer journey which is not going smoothly.  When the process is not going smoothly is not good news. The first and most important thing to investigate is the cause of the disruption and what effect…